A Touch of Gold

We imagined an accessory that drives the look, rather than coming as a finishing touch. Shot in Soho, We wanted to show the high-low mix of streetwear that one accessory elevates to an elegant all-around look - A touch of gold.

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Location location location

An editorial storyline style was chosen to follow a group of friends about their day in SoHo, New York. Each expressed its unique style, allowing for the brand styling team to pair a look to each frame.

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Social media strategy

We used social media to help put the product in its context - not only the glasses but how to wear them, Influencers were consulted to apply their own styling tips to create a range of styles that fit a gold-rimmed pair of glasses to casual or a fancy ensemble.

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lenskart

lenskart

lenskart

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PDP, but make it fashion

A cohesive design language was formulated from a series of simple and soft gestures and brush strokes. and minimal lines, resulting in a modular family of familiar yet unassuming products that have reduced core elements to their purest form.