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Process

ADIFF
2018

Crowdfunding a campaign for a cause

As part of our philanthropic initiative, Any Good, we helped Angela Luna, a student studying at Parsons, with her graduation project to realize her vision for adaptable garments for refugees affected by the Syrian crisis. By providing branding and sponsoring an online campaign, we helped bring her project to life.
Local inspiration

Given the fashion world's current appreciation for both high-end buys and low-key street style, our layered packaging solution drew inspiration from both extremes. The paper & plastic juxtaposition is a nod to current high-end brands printing on vinyl bags, but also reminiscent of brown takeout bags ubiquitous to all New Yorkers.

Local inspiration
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