Client
Adiff
Crowdfunding A Campaign For A Cause
As part of our philanthropic initiative, Any Good, we helped Angela Luna, a student studying at Parsons, with her graduation project to bring her vision for adaptable garments for refugees affected by the Syrian crisis. By providing branding and sponsoring an online campaign, we helped bring her project to life.
Local inspiration
Given fashion's current positioning between high-end boutiques and low-brow street style, our layered packaging solution drew inspiration from both extremes. The paper & plastic juxtaposition is a nod to current high-end brands printing on vinyl bags, but also reminiscent of brown takeout bags ubiquitous to all New Yorkers.
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