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Process

Client
DekoDeko
Year
2019

Giving A Voice To CBD Sun Care

DekoDeko is a CBD sun care brand on a mission to redefine our relationship with the sun. We teamed up with their founders to turn a poolside product into an everyday essential.
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logo

Apply and repeat

DekoDeko consists of two alternating syllables, while the stacked logo calls attention to its repetitive nature. This visual language reinforces the idea of reapplying throughout the day.
logo
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visual system

Sun care for all humans

Bold shapes inspired by a squeeze of sunscreen in a range of summery shades are a nod to the product inside, while remaining gender-agnostic.
visual system
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Impact

Educating consumers was top-of-mind when creating DekoDeko’s social assets, and inclusivity was our focus when designing the visual language.

Impact
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context

Sun care has traditionally held a specific place in the American cultural imagination. With this in mind, we set out to create a product that transcends gender, age and skin type. Sun care is for everybody, and CBD sun care—in specific—has a wide range of unique (and widely unknown) health benefits.

context
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