Client
DekoDeko
Giving A Voice To CBD Sun Care
DekoDeko is a CBD sun care brand on a mission to redefine our relationship with the sun. We teamed up with their founders to turn a poolside product into an everyday essential.
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logo
Apply and repeat.
DekoDeko consists of two alternating syllables, while the stacked logo calls attention to its repetitive nature. This visual language reinforces the idea of reapplying throughout the day.
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visual system
Sun care for all humans.
Bold shapes inspired by a squeeze of sunscreen in a range of summery shades are a nod to the product inside, while remaining gender-agnostic.
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Impact
Educating consumers was top-of-mind when creating DekoDeko’s social assets, and inclusivity was our focus when designing the visual language.
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context
Sun care has traditionally held a specific place in the American cultural imagination. With this in mind, we set out to create a product that transcends gender, age and skin type. Sun care is for everybody, and CBD sun care—in specific—has a wide range of unique (and widely unknown) health benefits.
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