Celebrating color

For everyone else, glasses are the accessory - for us, The ‘extra’ is everything. Positioning the product as the focal point and using an exaggerated wardrobe and colorful looks to show how the accessory is where the fun is.

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Campaign strategy

The ‘Extra’ collection is about the ability to change glasses as fashion statement - treating glasses as fashion accessories, and going wild with them. The outfits, the glasses design and the ultra fresh look was all ‘Extra’.

Campaign strategy
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Styling

Setting a mood

A polished, irreverent tone and a very much non traditional looks for a glasses brand, ‘Extra is everything’ makes a case out of access of accessories

Styling
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