Styling the metaverse

Recognizing a new type of consumer: Limitless, hyper-digital, non-defined, we adopted a ‘metaverse’ look. GenAIR was an ode to shapeless, futuristic aesthetics appealing to the new gen of consumers.

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LenskartUSA

LenskartUSA

LenskartUSA

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Campaign

Find your Rising

Our trend research pointed us in the ‘zodiac’ direction, super trendy with this specific target audience, One’s rising is what we show to the world. We connected the rising with the type of glasses that embody one’s personality perfectly.

Campaign
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lenskart

lenskart

lenskart

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The freedom to be anything, anywhere‍‍.

The limitlessness of the generation, the ability to be anyone and anywhere was made clear by fantastic 3d spaces and shapes, weightless in space like the glasses.

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Influencer campaign

Creating a branded world made it extra easy for our influencers to cater relevant content to their audience, resulting in a natural flow of content and trustability.

Influencer campaign
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