From vision correction to fashion

Extra is everything

The ‘Extra’ collection is aimed at positioning Lenskart as a brand that offers many possibilities where traditional brands offer few: You can have fun and be extra, and don’t have to hold back on the number of glasses you own - use this fashion accessory to have more, enjoy and express yourself through your style.

In order to let the market know Lenskart is in the US, Any Studios opted to use glasses collections as sub-brands, targeting a specific style, audience and trend every month. Since Lenskart's portfolio is vast, and the product is affordable, Any Studios mused with the notion of communicating a new aspect of the brand on every collection

GenAIR

In the heart of the GenAIR collection was the weight of the product: light and durable the GenAIR glasses are almost poetic. Connecting to the natural elements, the campaign offered users to find their rising sign and connect their personality to their look, through their astrological map.

A touch of gold

The ‘gold’ collection was a demonstration of how a complete look can be changed by adding just one golden accessory to a style and making those count. A campaign based in New York and reflects a you

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