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Process

Lenskart USA

From vision correction to fashion

Lenskart is a market leader in India - as the biggest retailer for prescription glasses. Upon penetrating the US market, Any Studios positions Lenskart as a Fashion brand, doing what no glasses brand has done before: Using the accessory as the focal point.
CAMPAIGN

Extra is everything

The ‘Extra’ collection is aimed at positioning Lenskart as a brand that offers many possibilities where traditional brands offer few: You can have fun and be extra, and don’t have to hold back on the number of glasses you own - use this fashion accessory to have more, enjoy and express yourself through your style.

CAMPAIGN
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monthly caspule collection

In order to let the market know Lenskart is in the US, Any Studios opted to use glasses collections as sub-brands, targeting a specific style, audience and trend every month. Since Lenskart's portfolio is vast, and the product is affordable, Any Studios mused with the notion of communicating a new aspect of the brand on every collection

monthly caspule collection
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LenskartUSA

LenskartUSA

LenskartUSA

E-COMMS

GenAIR

In the heart of the GenAIR collection was the weight of the product: light and durable the GenAIR glasses are almost poetic. Connecting to the natural elements, the campaign offered users to find their rising sign and connect their personality to their look, through their astrological map.

E-COMMS
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Campaign

A touch of gold

The ‘gold’ collection was a demonstration of how a complete look can be changed by adding just one golden accessory to a style and making those count. A campaign based in New York and reflects a you

Campaign
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