A perfect pair’s perfect pair

Clip-on shades that attach to your glasses: a solution to a problem, and so much more. Beyond the product’s seamless functionality, we wanted to shine a spotlight on the beauty and elegance of the collection, the impeccable style that works in tandem with the innovative technicality. The creative explores the shift between product variations, a collage of sun and shade, light and dark.

Lenskart

2022

Design & Fashion

Creative Direction

3D + Motion Graphics

Design & Fashion

Creative Direction

3D + Motion Graphics

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Styling

We had the pleasure of working with Marti Arccuci, one of the most notable stylists in NYC, to expertly craft complete looks, contextualizing and complementing the clip-ons. From tone-on-tone to denim-on-denim, each unique look was carefully paired with the perfect model, resulting in a relatable yet aspirational statement.

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Graceful shifts

A good campaign must cover all bases- grabbing consumers’ attention, explaining the product, and making it imperative for them to own and wear it. Fragmenting and carefully compositing the photos into beautiful, attention-grabbing pieces served all of these goals, resulting in the success of this campaign both artistically and commercially.

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3D

While the creative leaned heavily on aesthetics, the campaign also used 3D close-ups to show the technical selling points of the product- its light weight, durability, and the simple, foolproof magnetic connection used for the clip-on component.