A perfect pair’s perfect pair

Clip-on shades that attach to your glasses: a solution to a problem, and so much more. Beyond the product’s seamless functionality, we wanted to shine a spotlight on the beauty and elegance of the collection, the impeccable style that works in tandem with the innovative technicality. The creative explores the shift between product variations, a collage of sun and shade, light and dark.

Lenskart

2022

Creative Direction

Creative Direction

No items found.

Styling

We had the pleasure of working with Marti Arccuci, one of the most notable stylists in NYC, to expertly craft complete looks, contextualizing and complementing the clip-ons. From tone-on-tone to denim-on-denim, each unique look was carefully paired with the perfect model, resulting in a relatable yet aspirational statement.

No items found.

No items found.

Graceful shifts

A good campaign must cover all bases- grabbing consumers’ attention, explaining the product, and making it imperative for them to own and wear it. Fragmenting and carefully compositing the photos into beautiful, attention-grabbing pieces served all of these goals, resulting in the success of this campaign both artistically and commercially.

No items found.

No items found.

No items found.

3D

While the creative leaned heavily on aesthetics, the campaign also used 3D close-ups to show the technical selling points of the product- its light weight, durability, and the simple, foolproof magnetic connection used for the clip-on component.

Next up

Gather around the table!

Explore

Tableau