We're a tight-knit, multidisciplinary team of doers, thinkers and creators. We're a diverse collective made up of complementary skill sets, life experiences, backgrounds and perspectives. We value honesty and kindness within our team and with our clients.







Industries & Capabilities

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Entertainment & Culture
Fashion & Beauty
Crypto & Tech
Consumer goods & Retail
Education & Impact

Brand Platform

Competitive analysis & Industry landscape
Positioning and opportunity
Audience & Personas
Brand values & TOV
Brand & Product naming

Brand Expression

Brand identity & Art direction
Brand communication roadmap
Brand & Product naming
Packaging & Print design
Photography & Video

Brand Amplification

Brand & Product
campaigns Marketing
Strategy and design
Brand collaborations
Social media activation

Any Code

Partners > Clients

We view clients as collaborators & value ongoing relationships where we can create together.

Ask the hard questions

We want to know everything- in general, but specifically about our partners, projects and industries. We make a point of asking questions, before, during, and after any project. Lots of them.

Seek balance

We aim for balance between heart and mind, in each team member’s unique perspective, and in the variety of projects we take on.

Produce less waste

The world has enough stuff. We strive to create things the world actually needs, problem solving to use our creative powers for good.

Speak up & listen

We believe the best work comes when our team feels comfortable speaking up at any time, about anything.

Be kind

That’s it. To everybody, always.

Creative Leadership

Get in touch

Roee Lotan

Co-Founder & Executive Creative Director

Roee Lotan is the co-founding partner & creative director of Any Studios. His ability to sense meaningful connections between culture, art and fashion allows him to design striking brands that thrive within their cultural context. Born in Jerusalem, Roee is a graduate of St. Martin’s College & Bezalel Academy of Art and Design. He co-founded Any Studios in 2015, where he leads a multi-disciplinary team of creators in the strategic design of branding projects. His imaginative workflow leads to inspiring, evocative work for clients across the board.

Assaf Dagan

Co-Founder & Executive Strategy Director

Assaf Dagan is the co-founding partner & chief strategist of Any Studios. Well-traveled, curious, and always able to see the bigger picture, he maps the intelligent brand experiences that lay the foundation for design. Starting Any Studios after an award-winning career in Europe, Assaf’s global perspective allows him to quickly envision a brand's unique positioning and possibilities. He creates compelling brands for early-stage start-ups & established companies alike.

Meet our smart people in the room

Coming together from the East Coast, West Coast, Ireland & Israel, we share the drive to create meaningful work.


Talent Director


Studio Manager






Head of Operation















Strategy dictates design, design guides engagement, engagement drives growth.

Building Desirable Brands

More in branding

We conduct interviews and thorough research to characterize your audience and determine color schemes, messaging, and visual guidelines based on your company’s unique strategy and objectives. We know that well-designed brands find their way into consumers’ hearts (and then into their carts).


First, we listen. From stakeholder workshops and interviews to consumer focus groups, every important question is asked, giving our team a bird's-eye view of your brand, industry and audience. Insights derived from here allow us to zero in on your core strategic roadmap, which will inform each step moving forward.


We create. Strategy passes the baton to design to build your brand's visual and verbal foundation. We create scalable design systems, ensuring that your brand’s expression is not only well-informed, but will perform.


We bring your brand to life. As your guide, our team establishes communication triggers that will best resonate with your audience—taking your brand beyond just a site or a shelf. Based on the customer journey, we craft an entire ecosystem across key touchpoints, building meaningful, lasting experiences.


Orchestrating Impactful Launches

Clicks Are Currency

High-impact, ephemeral destination sites for newsworthy launches. We create online campaigns with everyone from sector-defining start-ups to Fortune 500 companies based on the insight that a delightful digital experience is a game-changer.

Designing Intuitive Products

More in Product

Seamlessly designed products create better engagement and higher retention. From thorough preparation and prototyping, we map out the user journey and test each click, form, and page to design intuitive products that users can rely on.

We Invest in Culture

more in culture

A major factor in what makes design great comes from a deep understanding of who will appreciate it. Any Studios commits to and invests in our local communities by publishing content, hosting events, and creating tailored experiences with and for its partners.