Leumi, the second largest bank in Israel, sought a bold brand system to establish them as a trust-worthy name in the US. We crafted a relatable, down-to-earth brand identity, and continuously bring it to life across all touchpoints.
Each aspect of the visual language is inspired by a brand : the shapes, lines and photography working together to imply friendliness, connection and a people-first mindset.
Visual System
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From URL to IRL
Reacting in real-time.
When COVID-19 first hit, we quickly launched a new website for Leumi that helped their partners navigate its financial effects. Our team also provided IRL collateral to brand relief packages for hospital workers, and released an interactive Instagram filter.
Offering materials across different touchpoints helped Leumi make a real impact, while staying top-of-mind.
From URL to IRL
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Impact
Leumi is a bank built for the people — providing assets like a “Relocation Essentials” booklet to help Israelis better understand US banking, extending PPP loans to 100% of partners who needed them during COVID-19, and so much more. Bringing their brand values to life across every medium, we ensure they represent themselves effectively and communicate in a way that fosters more profound connections with the Leumi brand.
Testimonial
The ultimate agency is the one that makes you forget the “customer - vendor” relationship and the relationship quickly becomes as if we are all part of the same team. And that's exactly how I felt when working with Any Studios.
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