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Process

Clinicanna's products are all based on two main ingredients: Cannabis and Polygonum, each brings a different 'set of skills' to the product itself, and on which the branding can can be based one is Cannabis -The ingredient that gets great headlines, it's young and it seems like it really makes a difference in people's lives -however, it isn't clinically proven to work. On the other hand, we have Polygonum (knotweed) - The ingredient that is clinically proven to work and does a lot of the heavy lifting. The complicity, and harmony between these two ingredients is in the base of the brand's raison d'etre: Union.

We opted for an approach that expresses a union between Clinical

Research

When

They move and change over time. Everyday, the room changes. In one year, there will have been 365 different versions of the room.

Concept

We designed an endless canvas with multiple layers of sound, photography, video and copy. The organic shapes signify portals into Senft Miller’s work and the navigational compass plays with the notion of going beyond the edges of the known, allowing each visitor to navigate in their own direction.


We wanted to create a unique experience everytime a new user visitied the site. The website needed to be a alive and in constant change adapting to the work, environemnt and art. The content gets repositioned so no project page is ever the same, and the color scheme changes based on the time of day.


An infinite room, that is in constant change. A liminal space that never stays the same. It is growing, breathing and changing over time. The Room consists of stations. Stations that never remains in the same position.


They move and change over time. Everyday, the room changes. In one year, there will have been 365 different versions of the room.

Concept

We designed an endless canvas with multiple layers of sound, photography, video and copy. The organic shapes signify portals into Senft Miller’s work and the navigational compass plays with the notion of going beyond the edges of the known, allowing each visitor to navigate in their own direction.


We wanted to create a unique experience everytime a new user visitied the site. The website needed to be a alive and in constant change adapting to the work, environemnt and art. The content gets repositioned so no project page is ever the same, and the color scheme changes based on the time of day.


Clinicanna
2021

Harmony in union

Clinicanna's products are based on two powerful, ancient herbs: Polygonum & Cannabis. Internationally known for their successful. Super efficient products, Clinicanna partnered with Any Studios to create their Hemp & Polygonum new skin care brand.
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BRAND SYSTEM

Just the Good Stuff

Soothing pastel colors and clean lines evoke confidence and ease, while rhythmic names invite customers to feel the good vibes. Each product matter-of-factly states the benefits, so customers know exactly what they’re getting—without needing a chemistry degree.
BRAND SYSTEM
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MEET POLYGONUM

Although Hemp is the more famous ingredient of the duo, Polygonum has been used for centuries to treat common skin concerns. We were tasked with introducing this little-known but well-loved herb into the US skin care market through Clinicanna where it can truly glow.

MEET POLYGONUM
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Packaging

that ahh feeling

Good vibes on the outside, good stuff on the inside. We wanted Clinicanna’s products to be eye-catching on the shelves but feel right at home on your bathroom shelf.

Packaging
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