Caring for caregivers

Our work culminated in the design and implementation of a new website to serve as the primary consumer destination. We leveraged our DTC UX expertise and incorporated the established art direction to round out the brand’s market presence. The result was a stylish site packed with medical and product information but still accessible for the less technical user.

Code purple

Our design process kept nurses and others on the ground in the medical system top of mind. We felt it was critical to look beyond administrators to establish a culture around the EQS suite of products. We selected purple as our key color for both its visual impact, and its relative scarcity in the DTC landscape.

Our original imagery furthered the established focus on nursing staff. The monochromatic color story and thoughtfully constructed minimal sets imparted a modern, sophisticated look to the photography. We included a diverse cast throughout to properly reflect the current state of healthcare personnel.