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Process

EQUASHIELD®
2022

Caring for caregivers

Equashield is a global leader in Closed System Transfer device manufacturing and sales. Any Studios repositioned them in the market and moved their communication from B2B, and into B2C look, serving nurses and pharmacists
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Website overhaul

Our work culminated in the design and implementation of a new website to serve as the primary consumer destination. We leveraged our DTC UX expertise and incorporated the established art direction to round out the brand’s market presence. The result was a stylish site packed with medical and product information but still accessible for the less technical user.


Website overhaul
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Branding

Code purple

Our design process kept nurses and others on the ground in the medical system top of mind. We felt it was critical to look beyond administrators to establish a culture around the EQS suite of products. We selected purple as our key color for both its visual impact, and its relative scarcity in the DTC landscape.


Branding
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Summarize

Our original imagery furthered the established focus on nursing staff. The monochromatic color story and thoughtfully constructed minimal sets imparted a modern, sophisticated look to the photography. We included a diverse cast throughout to properly reflect the current state of healthcare personnel.

Summarize
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Brand Strategy

Through this comprehensive brand elevation exercise, we completed our mission to bring this barrier-breaking tech to the attention of those who most need it.

Brand Strategy
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