Elevating a luxury CBD beauty brand

Highborn creates botanical aromatics that encourage moments of self-love and serenity. Our challenge was to craft a brand ecosystem that captures the founder’s mission, enticing the wellness community by promising more than “just another pretty beauty brand.”

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High Vibes Only‍

Family seals and stylized iconography capture Highborn’s aesthetic — luxe, with a touch of magic — while speaking to the aromatics’ full-spectrum of benefits. Flowing lines of poetry, “flowetry,” add another emotional layer to the brand identity.

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The styling for the application guide was directed to generate a smooth, round feel, affording oneself the space to have a ritual for themselves. Clean, low make-up skin on skin (in our studio and on location) articulating that calm, soft moment when the oil touches the skin, comfortably soothing the user.

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Ritual. Magic. Connection.‍

Weaving wisps of smoke and sumptuous fabrics into intimate lifestyle shots visually conveyed the rich scent and soothing CBD effect of Highborn’s aromatics, illustrating what it looks like to take a moment truly.‍

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Highborn’s New Collection Marks A Fresh Start For The Green Fragrance Brand

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IRL Touchpoints

From self-care to self-loveBranded booklets offer a blissful world for readers to slip into, with eye-catching spreads and dreamy copy further evoking the magic of Highborn.

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