Client
Highborn

Elevating A Luxury CBD Beauty Brand

Highborn creates botanical aromatics that encourage moments of self-love and serenity. Our challenge was to craft a brand ecosystem that captures the founder’s mission, enticing the wellness community by promising more than “just another pretty beauty brand.”

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Visual language

High vibes only.

Family seals and stylized iconography capture Highborn’s aesthetic — luxe, with a touch of magic — while speaking to the aromatics’ full-spectrum of benefits. Flowing lines of poetry, “flowetry,” add another emotional layer to the brand identity.

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Art Direction

Ritual. Magic. Connection.

Weaving wisps of smoke and sumptuous fabrics into intimate lifestyle shots visually conveyed the rich scent and soothing CBD effect of Highborn’s aromatics, illustrating what it looks like to truly take a moment.

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Press

Highborn’s New Collection Marks A Fresh Start For The Green Fragrance Brand

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IRL Touchpoints

From self-care to self-love.

Branded booklets offer a blissful world for readers to slip into, with eye-catching spreads and dreamy copy further evoking the magic of Highborn.

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Press

“I was sold and my intrigue to learn more about the brand and its founder was piqued.”

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