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Process

Samsung
2018

Turning a poetry book into a heartfelt interactive campaign

R&B artist and Samsung ambassador, Jhene Aiko, had just released a collection of intimate poems. Our challenge was to help her open up to her fans in an unconventional way.
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creative

Dive between the lines

We devised a campaign that enabled fans to step into Jhené's mind, with pop-ups prompting visitors to click through and discover moments from her past that inspired the poems in 2fish.
creative
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visual language

Stunning footage shot on a Samsung Galaxy complemented our illustrative designs.

visual language
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impact

By seamlessly incorporating Samsung into deeply personal, genuine content, Jhené was excited to share the final product—and Samsung was proud to be behind it.

impact
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