Client
Samsung

Turning a poetry book into a heartfelt interactive campaign

R&B artist and Samsung ambassador, Jhene Aiko, had just released a collection of intimate poems. Our challenge was to help her open up to her fans in an unconventional way.

No items found.
creative

Dive between the lines.

We devised a campaign that enabled fans to step into Jhené's mind, with pop-ups prompting visitors to click through and discover moments from her past that inspired the poems in 2fish.

No items found.
No items found.
visual language

Stunning footage shot on a Samsung Galaxy complemented our illustrative designs.

No items found.
impact

By seamlessly incorporating Samsung into deeply personal, genuine content, Jhené was excited to share the final product—and Samsung was proud to be behind it.

No items found.
No items found.