While mass CBD brands often struggle to stand out in a sea of green packaging, luxury CBD brands face a different challenge: how do you justify a higher price point and convey exclusivity within an equally saturated market, ripe with bandwagon trends?
First, it’s vital to establish your niche within the luxury market, asking questions like:
What does your brand truly care about?
What world do you imagine your ideal consumers living in?
Now, how can your product seamlessly fit into that world—providing real value?
Once you’ve established your niche, you’re ready to begin doing the work in developing and rolling out a unique brand and product offering. In this article, we’ll explore the following CBD branding ideas—the goal being to differentiate yourself in a super-saturated market:
We’ll propose ways to create brand narratives that build desire and ultimately justify value
We’ll consider how premium packaging helps convey a feeling of exclusivity for high-quality products
We’ll get into how incorporating verbal and visual systems into every touchpoint—from the Instagram feed to the packaging—can reinforce a strong brand story and convert consumers