Eyewear

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In a saturated market, eyewear brands must position themselves as desirable fashion accessories. We’ve helped Lenskart plan and execute its penetration into the US market. Through a deep understanding of trends and the target audience, we led this brand’s transformation from ‘accessible eyewear’ to ‘fashion accessories’ quickly. Any Studios successfully created capsule collections and targeted different audiences through large, seasonal productions to small, nimble social media content.